Essay on Role of Media in Political Campaigns - 1933 Words

This paper discusses the role of the media in political campaigns. The purpose of campaigns To understand the role of election campaigns towards the end result it is necessary to understand that two ideas exist. It is believed that the voters decide for their candidate before the campaigning starts, while the others believe that it through active campaigning that voters reach their decision. The purpose of political campaigns is to do one of three things to affect the voter: motivate, reinforce and convert. It is also important to understand that a political campaign is not a single event but rather a series of events that shape the voter’s perception of the candidates. The shaping of this perception is a direct result of how the†¦show more content†¦The result is the American public has a front row seat to political debates, campaign advertising and negative candidate advertising from their opponent’s campaign. The most recent venue for the media is the Internet. Upon the creation on the World Wide Web the internet has do ne a great deal in raising public awareness of politics in the United States. Many experts have agreed that the internet has revolutionized American journalism. As a result of the internet, reporters and the public now enjoy unprecedented access to government activity, public and private libraries, archives of publications and newspapers. The internet is fairly new in the political campaign process. The following quotes were eye opening on the importance of the internet in a candidate’s campaign from getting their message out to fundraising. In particular, Cole notes a trend of the increasing importance of the Internet as a primary source of political information. Based on conservative estimates, Internet use for obtaining political information may have tripled since 2000, now nearing an estimated 60 percent of Internet users. According to Cole, the evolving changes that combine open access, low-cost technology, and a growing base of users who seek political information and involvement have created vast potential for virtual politics that is reshaping the natureShow MoreRelatedThe Relationship Between Social Media Platforms And The Government1517 Words   |  7 Pages This essay explores the different relationships between social media platforms and the government to provide insight into the different ways the government uses media masses to further their agendas and how its good business is used for political gain. This essay also discusses the different ideologies and fallacies individuals have of the media’s role in society. This essay wasn’t written to persuade one either way, but rather to bring the important relationship to light, so with better understandingRead MoreThe And Of Public Broadcasting1287 Words   |  6 Pagesinformation to make better decisions. Whether as a voter, consumer or investor, Americans believe they will be able to form their own idealistic views based on what they see in the media. However, that belief is just a fallacy. In my opinion, viewers that believe this false pretense are unaware that a portion of mass media in the Unites States is privately owned. In both public television and radio, the Corporation for Public Broadcasting (CPB) funds a portion of their revenue (the CPB is a privateRead MoreEssay on Mass Media Coverage of Presidential Election1460 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Mass media coverage of the U.S. presidential election involves two key elements- news reporting and paid advertising. Combined they make the media an important and influential factor in the election process. The media depends upon the campaigns for both news and revenues. The candidates then rely upon the media to get in touch with the largest number of voters possible. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;The Media has a â€Å" very powerful and justifiable role† (Fullerton-1)Read MoreThe Role Of Popular News Media On An Electoral Environment1521 Words   |  7 Pagesto access it (Bates). This is the context that explains the role of information agents or media and communication in leadership dynamics. Therefore, with the help of a case study, the current paper demonstrates the relationship between information and power, particularly the role of popular news media in an electoral environment. The Case Study The United States 2016 presidential election campaign has gone down the country’s political history of the modern times as the one that is marred by a lotRead MoreHow Social Media Has Impacted Politics Essay1738 Words   |  7 Pages1. Introduction and Background Social media has become a major part of communication today. It has changed the way people find each other, share interest and ideas, not to mention how it has changed how companies advertise and communicate with their customers. Based on this year alone, social media has impacted politics in a major way. The goal was to reach the young generation by engaging in social media platforms by simply posting, commenting and video sharing [10]. Social networking sites hasRead MoreUse of Technology in Election Campaigns1443 Words   |  6 PagesRole of Internet in 2008 Social media Social media played a vital role in 2008 U.S. President Elections. Using of Social networking websites like Facebook, Twitter, You tube was adapted by the political parties and influenced them to use social media in order to reach people effectively in U.S. Presidential Elections in 2008 has changed the way of campaigning and expressing effectively. Digital technology allowed leaders to interact with voters, transforming the campaigning totally into a new levelRead MoreHow Social Media Drives Politics1608 Words   |  7 PagesHow Social Media Drives Politics I. Introduction a. Be wise in choosing what to believe on Social Media because politicians can manipulate you into thinking one thing when in fact what they mean is the opposite. b. Social media tools including Twitter, Facebook and YouTube have dramatically changed the way political campaigns are run and how we interact with our elected officials. These websites have made politicians more accessible and allowing campaigns to carefully craft and customize their candidates’Read MorePresidential Elections Vs. The Olympic Games Essay962 Words   |  4 Pagesthem. Over time, electoral campaigns were changing their form. If the propaganda before was pamphlets and public events, radio added rules to the game by allowing mass speeches. And the transformation was greater with the advent of television broadcasts, focused on the image of a candidate who no longer needed his political party to get closer to the electorate across the country. In the internet age, electoral campaigns found a new way: social medias. Social media is having a much greater impactRead MorePolitical Parties And Interest Groups1088 Words   |  5 Pagesdemonstrate how political parties and interest groups are able to get citizens to participate in politics and political party participants or interest group members. This is a comparison and contrast paper. The following will be a comparison between political parties and interest groups. Three points will be mentioned. The first point will be the purpose, the second will be the role they play and finally three strategies parties and interest groups use to get people to participate. A political party isRead MoreUse Of Persuasion And Priming Of An Idealistic World1576 Words   |  7 Pagesinformation regarding elections and their vying candidates. However, voters do not determine the election’s outcome purely on the basis of the candidates’ merit, competence and convictions but rather there are other factors that play a role as well. Moreover, campaigns are stimulus fields that try to produce psychological mediators like persuading, priming or framing. However, before the voters can even receive any information, there is variance in the delivery of information in the first place. And